As a business owner, you already know that people love quality content. If your website lacks content that can keep readers glued to your page, you will likely be losing leads that would have converted to give you revenue.
So what makes quality content, and how can you use it to generate more leads for your business? This question and much more is what this article will talk about.
This piece is a step-by-step guide to lead generation. It will discuss how lead generation works and the steps to follow to be able to generate leads. But before we go into details, let’s first explain the key term.
What is a Lead?
A lead is any individual who expresses a desire for the goods or services a business offers. Leads are prospective customers who usually hear from a brand or business and decide to provide their details for deals like free trials or sign up for a list on the business’s website.
How Does Lead Generation Work?
Lead generation is a technique through which businesses draw potential customers to their business by offering special deals to get their attention in order to turn them into paying clients. Google forms, vouchers, blog articles, and any online material are a few methods for generating leads.
Steps On How To Generate Leads
- Research Your Ideal Customer
The first rule of lead generation is to create content that will appeal to your ideal customer. If you don’t know your customers, your content will not attract leads – even if it’s high quality. If it attracts leads, it will only get the ones not ideal for your business.
Before you create any content, ensure that you have a deep understanding of your ideal customers. You can create a customer avatar or a fictional character to represent real people in your target market.
If you have several target customers, you can create a customer persona for each of them. When you do this, you will create content that will appeal to the specific set of people you want to get as leads.
Tip: If you try to write content that will resonate with everybody, you may end up connecting with no one. Develop specific content for each category of leads if they are many.
Now that you have a clear understanding of who you are developing your content for, the next thing to do is to decide on the kind of content you want to write for them.
- Specify The Content Category
A lot of content categories exist, but some are more suitable for lead generation than others. It’s essential that you add the two main types of content so you can get as many leads as possible.
The two main content types you should add are:
- Content that Drives Traffic
It’s crucial to have content that drives traffic to your website if you want to grow your website visits. You cannot generate leads that will pay without having visitors to your website.
- Content That Generates Leads
Contents that can generate leads are those materials you can package into lead magnets. The use of lead magnets is essential for lead generation. It makes it possible for you to offer your prospective leads a quality reward to make them give out their details.
After specifying the category of content you want to use for your lead generation, the next step is to pick the platforms you will use for content distribution.
- Pick The Platform For Your Content Delivery
At this point, your content strategy is now taking shape. You have to choose where you will share the content. The platform and route you choose will determine the outcome of your content campaign.
Here are the two main routes you can use to share your content:
- Organic Delivery Platforms
Organic routes are excellent for small budgets because they don’t involve sponsored advertising. You cannot, however, anticipate receiving organic traffic immediately after launching. Organic traffic takes time before it starts yielding results.
Some organic content distribution options are Facebook, Twitter, YouTube, Search tools like Google and Yahoo, and Instagram.
- Sponsored Delivery Platforms
Sponsored routes cost money to use, but they have a far higher rate of traffic generation than organic ones. Most times, all you need to do is buy a few ad spots, and your visitors will start to increase in a few hours.
Some available sponsored content distribution routes are Google AdWords, Advertisements on Social Media, and Native Ads.
Tip: Choose the platform where you feel your ideal customers spend time.
- Create A Roadmap For Your Content
A strong content roadmap specifies the particular content you will post at a specific time, who will post it, and how many times.
How often do you intend to use social media to publicize your content? Who in the marketing team will be responsible for developing and marketing the content? These and more questions are what you should state in your content roadmap.
To plan your blog content and keep a record of what is coming up, you might also wish to make a content calendar.
- Develop Appealing Blog Content
After creating a content roadmap, it’s time to develop blog content. You should create content with enough lead magnets capable of generating quality leads. Writing highly-effective articles can increase your readership and draw attention to your lead magnet.
Your blog posts must have the following for them to do well in generating leads:
- A captivating title.
- Your tailored keywords.
- It should be long-form content.
- Appropriate graphics.
- Links to other reliable websites.
- Informative or practical information that solves a searcher’s need.
- Links to other relevant blog articles on your own site.
To Sum Up
With a strong content campaign roadmap, every business can get leads online. To generate leads for your business, do some client research to find out who your ideal customers are.
Decide on the type of content to work with, and pick your content delivery platforms. In addition, create a content outline, and write blog articles that will convert and generate leads.
Put all these components in place to fully maximize your content marketing efforts for lead generation.